Ronald L Thomas
Founder & Principal Data Consultant
After several years of failing to convince a former employer that the company’s product-centric focus was no longer effective in today’s digital world, I started Logical Measure. My goal is to leverage my IT, marketing, and data knowledge to help businesses focus on reading consumer behavior to provide great digital experiences.
Most companies have no choice but to provide a great consumer experience if they wish to grow their business in today’s economy. CX is the new competitive landscape businesses will be battling it out on in order to survive.
We’ll measure consumer behavior to identify friction during their interactions with your brand. By fixing the friction points, we’ll ensure that your consumer’s experience is delightful and your business will be rewarded with increased loyalty, reduced churn, and growing revenue.
The Experience Economy Is Here
Consumer Obsession Is Key
We start with the outcome your consumers wish to achieve. Your product or service is just a vehicle to a desired outcome. We are firm believers that the experience becomes the product. Once we identify the most desired outcome(s), we determine what elements of value will resonate with your audience and get them closer to their end result.
Analyzing what the consumer values most during their journey will be captured via survey, reviews, chat logs, web analytics, service reps, social comments, and any other entity we can find. We’ll let the consumer tell us what annoyed and delighted them.
The 2020 Pandemic has highlighted the need to beef up your digital presence. When in-person contact was significantly limited, digital became the only option to meet your consumer where they were. This transformation in consumer behavior is here to stay.
We’ll identify opportunities to create digital experiences that match or exceed the on-site experiences via innovation. We’ll help you create digital conveniences that focus on the consumer’s needs and desired outcome.
A Digital Presence Is Required
The Time To Act Is Now
Your survival may be on the line! Work with us to give your business the competitive advantage that will turn your customers into advocates. Consumers expect an effortless journey when interfacing with your brand, our job is to conveniently reduce their effort.
We said earlier that the experience is the product, but it is also the marketing. Let your customers be your sales team. Contact us today to get started!